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Home >The Catalogue>Datasets> KNOW, Bank Marketing
DATASETS

Bank Marketing

LICENCE
Open Source
DOMAIN
Marketing
COVERAGE
Portugal
FORMATS
ARFF, CSV
METADATA
High
The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be (or not) subscribed.

The classification goal is to predict if the client will subscribe a term deposit (variable y).
Disclaimer: This data set is provided by a third party. The DIH offering this data set has no responsibility for its content. Please check the the provided link to the data set for licence terms and potential usage restrictions . Also other regulations like like the General Data Protection Regulation (GDPR) may apply when using any dataset (even if publicly available).

DATASET OFFERED BY

Know Center Logo
MEMBER
Know-Center
TYPE
DIH
COUNTRY
Austria
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This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 951771
This project is part of BDV PPP